18K gold is globally recognized as the benchmark for true fine jewelry. It contains 75% pure gold, compared to 14K's 58%.
High gold value, durability, and excellent craftsmanship are at the foundation of what makes fine jewelry truly fine and elevated.
18K represents that highest standard of fine jewelry, and is the gold of choice for all respected jewelry powerhouses globally, for good reason.
18K has widely been gatekept, reserved for legacy houses with impossible markups or relegated to old-school jewelers.
We're changing that.
We want you to have pieces you wear every day and that are passed along through generations.
When you buy 18k, you're buying jewelry that holds its value, carries its weight, and lasts beyond one person's lifetime.
Unlike plated or vermeil pieces that lose worth the moment you buy them (i.e., what we call Fake Gold), 18K gold isn't just jewelry.
It's value you can hold. Gold is its own asset class. Investors treat it just like they treat stocks or real estate: a store of value that grows over time.
It can be worn for life, repaired, resold, or melted down and reused indefinitely. Gold is forever.
Gold is an asset.
When you're buying it, make it a worthwhile purchase. Choose 18k. Real gold with real value, the way it's supposed to be.
